PUSH-BUTTON POLITICS: A New Kind Of Activism
Socially conscious, tech savvy – these are some of the words often used to describe the generation that has grown up in the digital age. They are often viewed as more sophisticated than previous generations in their ability to connect globally with people from different walks of life and cultures. Over the past few years, the net generation have shown their ability to galvanise themselves using technology. The election of Barack Obama has topped all events so far as a moment in history that created an awakening of political interest among the net generation and showed their ability to collaborate in all sorts of ways using the internet.
The question is, has this social consciousness created social responsibility, besides the creation of facebook groups where people can simply click Like without making much of a difference in the real world? Some social commentators believe that the youth of today are more politically active than the generation that protested against the Vietnam war. There is the belief in some quarters that the younger generation of today has moved from “civic action to political action”.
There is no doubt that the social networking revolution has transformed the way younger people interact and express their opinion about issues they feel strongly about.
The recent Green protests that took place in Iran were largely mobilised by social networking and it was through this medium that the mainstream press were able to gather information on events in that part of the world. The 2009 G20 summit in London is a good example of how people were able mobilise support and to share ideas on protest tactics using twitter and facebook.
While the transformative effect of social networking on young people is clear, it can be argued that most of the activism in the so-called “net generation” era is confined to the convenient and risk-free, push of a button on their Smart gadgets. Not many of them take to the streets to express their discontent on issues of a political matter. Even though there is evidence to show that more youths are involved in volunteering within their communities, their online activities still do not translate to real activism that could bring about change in many aspects of life.
Without underplaying the significance of how the web has positively transformed the general behaviour of the net generation, the internet and face book in particular, are full of groups for all sorts of causes with very few followers actively doing something for the groups they join. Many activists with groups on social networking sites face challenges in getting their followers to actually affect change in the real world.
On the other hand, young people in most societies tend to be the vehicles for change. The power unleashed by globalised communication through social networking has provided a platform that could in the long run lead to real change in parts of the world were leaders try to suppress and subjugate information.
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