The death of the bookshop and the rise of ebooks
In the 21st century frame of mind, it almost seems too obvious that older concepts and technologies will eventually give way to more advanced platforms. This has been experienced across the board from the music industry – in the form of Napster to the rise of the ipod – which was slow to adopt the changes that were reconfiguring digital music consumption, all the way to the traditional paper book which has been around in one form or the other since 868 AD.
Of course, opinions are divided as to how soon the paper book will be consigned to the museum; but if the newly opened ultra modern Westfield shopping mall in Stratford city is anything to go by, its demise may not be too far off.
Anyone who visits this particular Westfield will be impressed by its ostentatious immensity and proximity to the Olympic village. However, if like me, you judge a place not just by how good the buildings looks, but also by the size and quality of its resident book store, you will be disappointed by Westfield’s offering.
In this department, it scores a woefully low mark. I have visited many large to medium sized shopping malls in America and many of them offered a decent sized Barnes and Noble – at least. Westfield’s offering, Foyles, looks more like a beta-trial book shop or tiny stock room, than a place that really wants to sell books.
More energy was spent on creating a fantastic interior design – and I don’t fault them for that - than on giving its customers a bigger volume of spatial experience where you can get lost in the wonders of a multitude of great hard-cover titles.
The same can be said of its nearest rival, WH Smiths, which is located only a few blocks away. The shelf arrangements look jumbled, disorderly and hurried, as if it is more important to show a retail presence in a headlining shopping mall, than to give meticulous thought to how consumers would perceive their brand.
Does this lack of attention point to a more obvious fact that paper books are no longer the powerful force they once were? Does the army of Kindle/Kobo hugging women we see seated in trains, immersed in everything from a Stieg Larsson to Kathryn Stockett’s book ‘The Help’, point to a future of smaller shop floor space for their pulp ancestors and a plethora of smaller, niftier, nascent electronic newborns that fit snugly into handbags?
The traditionalists would say no; their argument hinging on the simple fact that humans need to feel and touch with their hands and will always need to do so. Those embracing tablets and ebooks, would argue the opposite – that humans can go beyond their biological predispositions by adapting their touchy-feely caveman instincts to the ultra smooth electronic super-amoled screens of the twenty-first century.
Which ever side of the argument you take, what is becoming glaringly obvious is the fact that the large brick and mortar book shop format is loosing market share to a multitude of small devices that fit easily into handbags and pockets.
Useful links: Mail Online – Online pirates threaten Kindle profits…., guardian.co.uk – Spanish novelist quits
There is this pervasive feeling that things have been the way they are now for a very long time. By that I mean, it has always been the preserve of the rich and powerful to control the fate of the masses. It has always been the individuals educated in elite institutions who get the seats of influence in their respective governments and societies.






